Press is a boutique literary press devoted to
the cultivation of aesthetic beauty in literature.
The books and novels we publish have poignant
and poetic language, they are of cultural and
artistic importance, and their authors are devoted
artists who live for their work, ensuring a
congruence between the writer and what is written;
something which renders literature a poetic
and aesthetic quality, at harmony in the world.
Press was first begun in 1998 by Gustav
von Stroheim, an Austrian who
grew up on a large estate outside of Vienna.
His father, who was a Brigadier General in WWII,
wanted the young Gustav to likewise become an
army officer: an occupation he considered fitting
for an aristocrat. Gustav, however, showed an
inclination to art at an early age. He began
a modest art collection while still a teenager,
and had a library filled with French- and English-language
books. He loved reading in French and English,
and despised reading in German—something
which made his school instructors furious.
beginnings of Aesthete Press showed little hope.
Although Gustav was ambitious and energetic,
a literary press whose works were primarily
in English, with some titles in French, found
very few readers in Vienna at the time. And
even the expatriates and multi-lingual Viennese
readers couldn't keep up with the highly-literate,
intensely aesthetic structures of his publications:
his love of Classicism, his preference for books
who paid homage to Homeric heroes, Russian folklore,
or Oriental decadence. In 2000, Gustav closed
his Vienna printing-press and moved to Paris.
next ten years were spent between Paris, Ibiza,
and Monte Carlo, where Gustav devoted himself
to the playboy lifestyle: sailing his boat on
the Mediterranean, parties with endless amounts
of champagne and glamorous European women. He
looks back on these years, he says, and smiles
with pleasure; but he feels some shame at having
wasted this time of his life on everything frivolous
and nothing literary.
2010, Gustav moved to Hollywood, Florida (a
city north of Miami), and almost immediately
resumed his dream by relaunching his publishing
house, Aesthete Press. Gustave remains
the owner and CEO to this day, but the company's
day-to-day activities are handled by his president:
and her second-in-command:
Katherine . Literary-fiction
novels, literary criticism, poetics and cultural
studies, and travel writing. Aesthete Press
has recently partnered with the literary social
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